Spin-A-Choke is an artichoke-inspired fidget toy developed through a hands-on toy design process, from concept to functional prototype. I led the project’s brand identity, visual language, and product experience, designing everything from the form and packaging to the overall tone of the brand. The spinning top itself was 3D printed, allowing for rapid prototyping, testing, and refinement of both function and form. Through research, iteration, and user-focused design, this project balances playful interaction with thoughtful branding, sustainability considerations, and a cohesive market-ready presence.

Product Design, Branding, Packaging, 3D Printing, Prototyping