Ride to Keep Riding is a branded sticker campaign built around the idea of movement as motivation. Inspired by a quote shared by my older adult partner, the project transforms a personal mantra into a universal message of resilience, momentum, and joy. I developed the campaign’s visual identity through hand-drawn illustrations, expressive typography, and a cohesive brand voice designed to feel approachable, uplifting, and timeless.

The campaign centers on a series of custom stickers intended for bikes, helmets, water bottles, and everyday surfaces—turning small objects into reminders to keep moving forward. Beyond decoration, each sticker functions as a call to action: Stick your story. Keep riding. The project expands into a participatory movement through social sharing, encouraging users to document where their sticker lives and contribute to a collective digital exhibit. This work highlights my ability to translate narrative into brand strategy, develop a cohesive visual system, and design meaningful campaigns that connect personal stories to a broader audience.

Brand Strategy, Illustration, Typography, Campaign Design, Visual Storytelling